This session will focus on how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses. Local SEO benefits a range of businesses, including those where the customer comes to you, where you go to them, and even home-based businesses like WordPress developers and designers. I’ll outline the key components of local SEO and explain how you can use your WordPress site to strengthen each of them.
Takeaways
- How local SEO differs from traditional website SEO
- The major components of local SEO
- Ways to optimize your site for local SEO